The #nhssm community has really grown again in recent months.
Thanks to everyone’s hard work, online and offline, we’ve been approached by Guardian Seminars to help organise a social media in healthcare seminar.
The past couple of weeks have been a flurry of emails and phone calls, debating hot topics for the agenda and finding an interesting selection of speakers. Big thanks to Ben Whitelaw, freelancer at The Guardian, for bringing us the opportunity and supporting the community.
This is our first event outside of the occasional socials we’ve organised in Manchester and London, and we’re delighted to have another opportunity to spread the best practice we’ve all talked about here on the blog and each week on the chat.
Here’s the agenda:
November 22, Guardian offices, London, N1P 2AP.
- Golden rules for healthcare communications
- Tips on where to start with social media
- How to design an appropriate social media strategy
- Case-studies in best-practice
- Social media management and monitoring tools to try
Schedule:
| 10.30 | Registration and coffee |
| 11.00 | IntroductionSA Mathieson, Editor, Guardian Healthcare Network |
11.05 |
Word from chair: Tim Lloyd, #nhssm co-founder and deputy head of publishing and e-communications at Department of Health |
| 11.15 | Getting rid of the fear of social mediaAnne-Marie Miller, communications manager at NHS Salford Royal NHS Foundation Trust How an NHS Foundation Trust went from ‘What is Twitter?’ to a social media strategy with internal buy-in. |
| 11.45 | Connecting the old and the newRob Dyson, PR & online engagement manager for Whizz Kidz and founder of the Third Sector PR & Communications Network. Integrating social media into your communications and maximising your message. |
| 12.15 | Lunch and networking |
| 13.00 | Lessons from global sectorsFernando Rizo, UK & EMEA Head of Digital, Cohn & WolfeBest practice social media principles and lessons learned |
| 13.25 | Islands in the Twitter streamAndrew Stronach, PR consultant and former head of communications at the Norfolk and Norwich University Hospital Using social media to build an active online community and public sector partnership |
| 13.50 | Refreshment break |
14.05 |
The bottom line is that digital works: Angela Cummings, Digital manager, Beating Bowel Cancer
How a charity uses social media to increase awareness and provide support to patients and their families
|
14.30 |
Open mic – an opportunity to share your story and ask questions |
| 14.50 | Plenary |
| 15.00 | Close |
You can book onto the event by using the eventbrite page here: http://gdnusmhc1.eventbrite.com/
Yes, it costs money for a ticket
One day soon, we’d love to produce a low-cost, no-cost, #nhssm unconference in the model of the excellent UK Govcamp and others.
But these take a lot of time to organise, and require some sort of funding or support from venues etc. We’re just not there yet.
In the meantime, we see this seminar (and another one we are involved in, on the same day!) as a giant leap forward for the #nhssm community and we hope you’ll be excited too. We hope to see a good number of you there to add an even richer range of knowledge and experience to the excellent line up.
If you can’t be there, then we’ll be using the #nhssm hashtag for the event so you can follow the back-channels and find out more about what is being said.
Tell us what you think about this event; the agenda, the coverage and the kind of thing you would like to see in the future too.
And if you’re interested in joining us for a social at the end of the day, either in London or Birmingham, please shout.
And keep spreading the word about #nhssm!
