Here’s a short write-up of this week’s chat to help people catch up.
We draft these posts live during the chat to save time and hopefully capture the most important points that people make. If you think we’ve missed something really important please add it in the comments below.
Please do pass this around to your colleagues and friends!
Main points of discussion
1. Leaders should realise that their staff are using social media to talk to each other already. Facebook is a popular place to talk amongst staff about and with work.
2. Communications teams need to think carefully about their capacity before committing to bring social media into internal comms. Something more traditional might… have to give way or people from across the organisation recruited to help build up how social media content informs internal comms content.
3. Two good questions to ask would be, “What do you staff know of what is said about the organisation on social media platforms? Will it help them deliver better services and care if they know what’s said?”
4. While comms teams have often lead the way on using social media how can they now devolve the responsibility of having conversations on social media to the wider organisation?
Tweets of the evening
Caveat: not everything, just what we could keep up with!
manickmanda @Digitalastair 4 us on fb &Ytube what seems 2 work is images,weird & wonderful-things that help staff in large org feel part of whole #nhssm
manickmanda @a_double_tt * Cuts in* No – but we find they will interact on fb with the ‘Trust’ and each other. Perhaps it feels more familiar.
|Gemma_Finnegan||I thought I’d google internal comms nhs – came up with this from 2006 #nhssm||http://t.co/N09E9vi0|