Why video is not important for you on social media

That’s right, video isn’t important, it’s vital.

OK, so apologies for the clickbait title, but did you really think we were actually going to say video isn’t important? If there’s something you need to be thinking about and investing in right now, it’s video.


Over the next 5 years:

  • Video will account for 80 percent of global internet traffic1;
  • Nearly a million minutes of video will be shared every second1;
  • The number of hours that people spend watching videos on YouTube will increase 60 percent year on year2.

That’s the next 5 years, but if you look at your social media feeds right now, what do you see? Video. Brands, organisations, trusts and individuals are creating and publishing more video than ever before, because they know it’s a key way to grab the attention of their audience and increase engagement.

Here are two ways video is being used on social media to benefit organisations…

1. Using video for recruitment

It’s no secret that social media can have a positive impact on recruiting candidates for posts, but it’s often underused. By creating video content, you’re able to bring that post to life, and give more information to the potential candidate, as well as showing some of the personality of your organisation.

This is a nice example of a recruitment video from Cambridge University Hospitals, who created this video after a job advert for Paediatric Recovery Nurses had been live on three separate occasions with no applicants. This simple, short social video was put together, posted on their Facebook and resulted in six applicants applying for the position.

This #betterwithyou video looking to recruit Radiographers from Morecambe Bay NHS Trust looks at life beyond the working environment, and why Morecambe is a great place to live, too.

They are also doing short videos with new starters from within the Trust to reinforce their messaging, very clever!

2. Making health messages more engaging

We all know social media is a great platform to engage people around important health messages, but they’re not always easy to get across and make engaging. Using video can, if done well, make this easier. Here are a few examples.

Public Health Wales used some time-lapse footage to link in with #WalkingWednesday on Twitter. They used simple messaging over this video content to make their information more shareable. It achieved much higher engagement across Facebook and Twitter than other plain text content.

Barking, Havering and Redbridge University Hospitals NHS Trust used animations to communicate some important messages around recognising sepsis in children. A complex and difficult subject to cover, this animation made that information easier to digest and more engaging.

So what’s stopping you?

So why aren’t more of us creating video content for social media? I think there are a couple of reasons:

  • Too expensive
  • Not enough time
  • No idea how to do it

That’s where we can help. Video doesn’t have to be expensive, and it’s easier than you might think to create engaging content. We’re running training sessions on how to create great video content, all on your smartphone, come and take a look:

Have you seen any great examples of video use in the NHS? Why not tweets us your links @nhssm and tell us why you love them.


#nhssm training kicks off with creating great video content

How to create great video with your smartphone

3rd November 2016, Launceston, Cornwall, 10am to 4pm. £159 +VAT

Email to book your place!

We’re very excited to announce the first in a series of #nhssm training sessions to be run over the next 12 months.

We want to bring the training to you instead of asking you to travel to the cities. That’s why we’ve picked Launceston, Cornwall as the location of our first course in the series: How to create great video with your smartphone. This the majority of people in the South West access to training within a maximum 2 hours travel by car.

We’re working hard on building up the series and are always interested in what the #nhssm community wants to learn about. If you have any suggestions please do email Keep an eye out for further updates on the next courses over the coming weeks.

You can find out all about the video course on our Training page and book by emailing

We hope to see you at one of our training sessions soon!